SIOUX FALLS, S.D., March 18, 2015 – Hegg Hospitality announces that Sarah Maag has joined as Director of Sales and Kelsey Sweeney has been named the new Regional Director of Sales.
As Director of Sales, Maag will be primarily responsible for developing and servicing new business accounts in all market segments for two Hilton Garden Inn locations in Sioux Falls, S.D.
“Based on Ms. Maag’s prior experience and success in sales management and event coordination, we are confident that she will be instrumental in ensuring the continued success of the banquet and meeting space business at our four local hotel properties,” said Jennifer Seifert-Brenna, Vice President of Hospitality Management. “As we continue to strive to improve and expand our business, Sarah will be a tremendous asset to help our sales team achieve our goals.”
Maag brings more than eight years of hospitality and sales experience to her new position. She previously held positions as the Corporate Sales Manager for Kelly Inn’s Ltd. in Sioux Falls and as the Sales Manager at the Sioux Falls Convention Center. She attended South Dakota State University and has a Bachelor’s degree in Political Science and has also completed coursework at the University of South Dakota to obtain her Master of Public Administration degree.
Sweeney, the recently named Regional Director of Sales, oversees the sales department of all Hegg Hospitality properties. Her role includes strategic planning, forecasting and budgeting, along with analyzing the competition and ongoing market trends.
“Kelsey’s extensive experience in hospitality sales and business operations brings immense value to Hegg Hospitality,” said Seifert-Brenna. “Her promotion into this role is another step our hospitality management division has taken to ensure optimal sales performance as we continue to expand our portfolio.”
Kelsey originally joined Hegg Companies as operation manager for the SpringHill Suites by Marriott and assisted in opening the 84-room hotel in Sioux Falls. She then transitioned to serve as sales manager for the first Hilton Garden Inn – South in Sioux Falls. Kelsey has a Bachelor of Science degree in Hotel and Foodservice Management from South Dakota State University.